Building an Omni-Channel Campaign
From 2021 to 2022, I was the art director for Mr. Coffee, leading studio and digital content across multiple campaigns and product lines. Specialty was one of those campaigns—built around pulling lifestyle imagery out of the kitchen and into an abstract studio world, with a different color backdrop for each machine.
We designed and built the set in house, then repainted it between products to keep each SKU distinct while still feeling like one campaign. The Frappe Coffeemaker launch is one example from that work, and it’s a useful one because it touched nearly everything a digital campaign typically requires—planning, production, post, and channel-ready deliverables.
Photography
For this project, color was a core part of the visual system. I drew the shot lists digitally to lock framing, prop layout, and color coverage before the shoot. This level of planning isn’t necessary on every job, but it was important here to keep the work consistent and to deliver a cohesive image library that the brand team could deploy across channels.
Concept
Final
Video
The video work followed the same system: clean, graphic setups, strong color, and benefit-forward storytelling. I built storyboards to align on beats and camera coverage, then carried it through production and post so the final edits matched the still world and could be cut down for different placements.
Concept
Final
Mr Coffee Frappe Coffeemaker
2021, Pixell Studios
Retail Content
Using the same asset set, I built shoppable content for Amazon A+ and retailer PDPs. The priority was readability and consistency—modules that keep the story tight, scale across products, and don’t fall apart when content gets versioned.
Email and Social
From there, the launch toolkit extended into email and social. Same visual language, adapted to the format. The point wasn’t to make one-off “pretty” pieces. It was to keep the campaign recognizable across touchpoints and easy to update as products and promos changed.
![MRC_11142021_email[17964].jpg](https://images.squarespace-cdn.com/content/v1/65fb0758176078596a8a5f08/216d103b-231b-4a0a-9060-27f467a3cc20/MRC_11142021_email%5B17964%5D.jpg)
